£35K in 48 hours with The Evergreen Income System
Meet Heather, Founder and CEO of AI for Non-Techies (AIFNT).
Heather’s AI start-up, AI For Non-Techies, went BOOM in 2024.
Initially, Heather was selling spots into her entry-level, low-ticket AI Academy membership and bespoke training for organisations.
Heather spotted a lucrative gap in the market, launched, and sold what is now her flagship product: Become an AI Trainer, a 12-week program for people who want to start their own AI training businesses.
As the face of a start-up on a rapid growth journey (hello, AI bubble!), her attention was demanded, pretty much, EVERYWHERE.
All sales activity went through Heather.
All services were delivered by Heather.
You guessed it. Everything in the business needed Heather's input.
She and her small team worked FLAT OUT to maintain growth and deliver exceptional products and services. Unsustainable and unsatisfactory for Heather when one of her core values is to overdeliver exceptional quality across the business.
Heather brought us in to create an ecosystem to sell her BAIT program for her.
Enter the Evergreen Income System.
And one hell of an email campaign with five engineered entry points entirely managed by us:
Regular hand-raisers in her email newsletters.
Shout-outs for interested AI Academy members.
A waitlist warm-up flow.
A 48-hour upsell sequence from a Bootcamp she was testing, and
A flash sale sequence for good measure.
Here's how it works.
✅ Entry points 1 to 3 (handraisers, academy shoutout, and waitlist entry point) are always on and run all year round – ready for ideal clients to self-select and enter the flows on their timeline.
✅ Entries 4 and 5 (bootcamp and flash sale sequences) are proven, repeatable campaigns give you a powerful sales lever you can activate to ramp up your sales activity at given points in time.
The result: A system that sells your offer seamlessly without you.
(here's a sneak peek... ↓↓↓)
Let's talk about Heather's return on investment.
After one sequence run (bearing in mind they run on repeat forever), Heather's sequence made £35,000 in additional revenue for AI For Non-Techies.
That's our annual fee paid in full.
She's in profit within 6 months.
AND her plan includes 4 sequences.
This is only the first.
Our next steps together.
Heather's Bootcamp upsell sequence performed incredibly well, converting at 21.3%.
Note: A ‘good’ conversion rate is 2% of your list or segment size.
Naturally, we’re building her a sequence to sell more bootcamp spots, ready to upsell into Become an AI Trainer.
Watch this space!