What is the Evergreen Income System?

this is not "passive" income.

We're talking dynamic, on-demand launch sequences.

Powerful, periodic launch sequences do the heavy lifting, while 'always-on' handraisers ensure you never miss self-selected sales opportunities.

THE PROBLEM WE SOLVE

Evergreen sells your offer suite without YOU.

Countless businesses rely on their founder to be everywhere at all times to drive sales.

When your business grows to multi-6-figures fast, opportunities are everywhere, especially when you're the face of the business. Before you know it, you're your very own sales bottleneck working flat out to maintain growth. No matter how hard you try, it's impossible to give everything your undivided attention at all times.

And your sales suffer.

Stay on this path and you'll end up in an endless cycle of list building and launching with no time for strategy.

The risk of dwindling performance, launch exhaustion, and burnout is real.

You need a sales system to help fill your pipeline and take some of the financial pressure.

Evergreen IS that system.

It's a series of prospect-triggered sales sequences working alongside your email marketing to grow your membership, fill spots on your programs, and sell your high-ticket services.

All while giving you the means to ramp up or dial down your sales activities...at will.

Best of all, it pays for itself within 6 months.

Evergreen takes you from marketing that looks like this...

Only focused on the offers you choose to promote at any one moment in time.

Regularly missing opportunities for sales that sit outside your planned-in-advance sales cycle.

To an on-demand ecosystem perfectly aligned with your prospects' priorities and timeline.

Our triggered sequences sell the right offers to the right people at the right time - irrespective of your sales activity in the moment - adding 6-figures to your bottom line while doing so.

WHAT DO I GET FROM THE EVERGREEN INCOME SYSTEM?

A tailored suite of high-performing conversion emails on repeat 24/7/365.

Researched, written, and refined.

Our process looks like this.

Evergreen Income Session

Detailed onboarding followed by a strategy session where we map your 12-month's sales priorities and work out where the Evergreen Income System can add the most value to your business.

Research and Mapping

We’ll talk to your clients, review your competitors, and analyse user behaviour to set your sequences up for success. We map from a journey, UX, and systems perspective, engineering multiple entry points for maximum impact.

Write and Build

Armed with data and our action plan, our conversion copy experts write your sequences. Then our systems expert builds and tests the sequence on your behalf within your email marketing software.

Refinement and Performance Management

Many ‘good’ conversion emails perform at 1-2% of your list size. Ours convert consistently higher, most recently, 21.3%. Our team continually review performance data to ensure your sequences perfom at their best.

who's evergreen for?

Frequently asked questions

You've got questions. We've got answers.

I'm not email marketing so I have no list. Is Evergreen for me?

Evergreen delivers the best results for clients with existing, nurtured email lists. It means we can dig in and start delivering ROI more quickly.

There's a lot to be said for building the system 'right' from the start.

We can build from nothing with a solid commitment from you to grow your list and begin email marketing.

I'm working with an email marketing agency? Do I need Evergreen?

That depends on the agency's scope of work!

Evergreen delivers the best results when it's part of a cohesive whole. To achieve this, we regularly slot into clients' existing marketing and sales functions and have experience working alongside other agencies specialising in social media marketing, social and direct selling, paid ads, events, and email marketing.

I've never sold my offer before. Is Evergreen right for me?

We'd advise against using Evergreen to sell something you've never sold before.

It's a tool for selling a tested offer with proof of demand.

Clients have used it to sell memberships, sell courses and workshops (click-to-buy).

Others have used it to attract clients to high-ticket programs and masterminds (call bookings).

How much will Evergreen cost me?

Our largest business clients spend around £30K a year with us. However, you can get started with an Evergreen Income Session for £2.5K.

How long until I see results?

While the answer to this question depends on your offer, list size, and starting point, Evergreen typically pays for itself within 6 months.

What tech do you use?

While we love Kit (ConvertKit) because of its highly visual automations, we regularly slot into clients' existing tech stacks.

Besides Kit, we've worked with clients using: ActiveCampaign, MailerLite, Keap, and GoHighLevel.